we develop a strategy that lays the foundation for long-term, sustainable success.
Our unique approach leverages both industry best practices and the strength and knowledge.
We influence your consumers perception of your brand by establishing your brand identitiy.
Our goal and mission for each client is to ensure the data you receive is accurate, actionable.
We develop websites aesthetically pleasing but also user-friendly and SEO-friendly.
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Social media marketing is a powerful way for you to reach prospects and customers.
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Our SEO success factors can be considered proxies for aspects of the user Experience.
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Way of buying visits to your site, rather than attempting to “earn” those visits organically.
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We help establish and nurtur relationships with your prospective and existing customers.
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Some of the most questions we get asked by our customers.
Digital marketing is any kind of marketing that is geared towards smartphones, laptops, tablets and basically any other device that is capable of connecting to Wi-Fi. Traditional marketing will focus on radio, TV, print and film, whereas when it comes to digital marketing we want to be thinking about apps, websites, blogs, social media, email and online content.
YES YES YES. You don’t have to replace your traditional marketing efforts with digital ones, but it is 2022 and if the word digital doesn’t come into your marketing strategy then your business will not thrive. It really is as simple as that.
Search Engine Optimisation is the practice of using on-page and off-page tweaks and tactics to ensure that your page ranks higher on search engines. An example of one of these tactics is making sure that this blog is a minimum of 1000 words because that’s what Google prefers.
Keywords are the words and phrases that searchers use- usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs, any kind of information or content on the web really. These keywords need to be strategically inserted into your pages and content.
A website that sits stagnant for long periods of time, without any new or fresh content, is nothing more that an online brochure for your company. A successful website will interact with consumers and provide new and up to date information and content. Also, in terms of SEO, Google much prefers a website that is consistently updated. There’s no specific time limit on updating your website, just make sure it stays relevant.
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections they’re looking for and solves problems they already have
Firstly, you should be focusing on the social media platforms with the most active users. These are (in order), Facebook, Youtube, Instagram, Twitter and LinkeIn Next, you need to determine where your target audience spends their time and educate yourself on the demographic. What are their behavioural patterns? What kind of content do they prefer? How does social media influence them as a consumer?
Definitely! You should never assume that because social media has become so hugely popular, that it’s enough to solely focus your digital marketing strategy on social platforms. There are more active email accounts than active accounts on any social media in the world. Email marketing is more private and often feels more personal to the consumer. Most people are consistently tuned into their email, checking it multiple times a day and constantly seeing notifications appear on their mobiles, laptops and tablets.
Content marketing is the creation and distribution of educational and/or entertaining information assets for the purpose of generating brand awareness, traffic, leads and sales. Marketing content is generally free and does not explicitly promote your brand as an ad would.
