It’s all about producing visual assets that are eye-catching, on-brand and aligned with specific messaging.
Graphic design is often thrown around as an umbrella term, but the variations of design beneath that umbrella require a slight variation in skillsets, knowledge, and software.
Corporate design is utilized by organizations to express the relationship between a brand and its audience. The visual elements of a brand identity act as the company’s face.
Wayfinding, which includes signage or visual cues to indicate where people are and where they should be going, is the core purpose of environmental design.
Publication design refers to print – such as books, magazines, newspapers, etc. However, like many other of graphic design, technological advances have led to new opportunities for its potential use.
Motion design is the generation of pieces of digital graphics, which create the illusion of motion or rotation.
While graphic design in the advertising and marketing industries has traditionally been print-centered, it's rapidly expanding to include digital assets.
In a nutshell, user interface (UI) design focuses on the aesthetic and style of a user interface, whether it's a hardware device (mouse, trackpad, keyboard, printer, and more).